Jump to Main ContentJump to Primary Navigation
Top

Lacoste saves real-life crocodiles

Lacoste.jpg

You might want to sit down – we have some bad news. You know the denim jean? That timeless staple of the male wardrobe? Well, due to the large volume of water used in the indigo dying process, it’s one of the most environmentally polluting garments on Earth.

You can stand up again, though – we’ve got some good news. Iconic crocodile-toting fashion brand Lacoste is behind a new, eco-friendly denim range.

Bypassing the traditional, planet-damaging treatments usually involved in the creation of jeans, the label has developed an ‘Ozone’ technique to create its new collection, which eliminates the release of chemicals into water, and reduces atmospheric pollutants by a huge 65 per cent.

Priced at £99 per pair, the trousers are available in a traditional five-pocket, straight-leg cut, and you’ll find Lacoste’s famous crocodile embroidered on the back pocket. Thanks to the brand’s environmentally conscious innovation, the logo’s real-life reptilian equivalents can now splash about in cleaner waters. Excellent work all round.

Lacoste.com

Related

jeans.png

Find Your Ultimate Jeans

jeangenius.jpg

The jean geniuses

gstar1.jpg

G-Star RAW launches a tailored denim service

Comments

More

How Primark, Justin Bieber and boring bands killed the subculture

You've got more chance of seeing a Charizard than a punk by Jamie Carson

20 Sep 2016

Style from London Fashion Week you can actually pull off

And where you can get it from for a lot less money by Jamie Carson

20 Sep 2016

11 coats & jackets you need to survive winter (in style)

Don't worry, nobody is freezing to death - yet by Jamie Carson

19 Sep 2016

10 of the best dressed men from the Emmy Awards

It's a sad, sad day when you're being outdressed by a 14 year old by Jamie Carson

19 Sep 2016

David Beckham models his new H&M range, puts mankind to shame

Someone needs to put them in a movie together by Jamie Carson

15 Sep 2016

20 style lessons South Park has taught us

Screw you guys, I'm going to Urban Outfitters by Jamie Carson

14 Sep 2016

Paul Smith sends us his artiest phone pics

The British design icon gives us an exclusive insight into his colourful summer

14 Sep 2016

18 new menswear pieces you need to know about this week

Ignore the heatwave, you need to start thinking about autumn by Jamie Carson

14 Sep 2016

How the hell did tracksuits become so fashionable?

Joe Madden explores how the humble leisurewear staple ended up a style icon

14 Sep 2016

Dissecting the style of David Bowie with Mick Rock & John Varvatos

ShortList chats to the iconic photographer and rock 'n' roll fashion designer by Jamie Carson

14 Sep 2016