There's nothing quite like the smell of freshly-cooked burger. And now the sizzling smell of Burger King's premier creation, The Whopper, can be yours to flaunt whenever you need it.
Burger King Japan is releasing a Whopper-flavoured scent, called 'Flame-Grilled', to celebrate the brand-new holiday of Whopper Day, which will - apparently - take place on 1 April. Yes, we know what day that is.
However, if it does happen, they won't be the first fast food joint to cash in on the scent of their creations. A few years ago Pizza Hut Canada released a limited-edition scent after a marketing stunt caught the imagination. Indeed, Burger King themselves released a scent called Flame in 2008, which was sold online and in Ricky's stores in New York City - although the lucky few who bought it reported that it didn't smell that 'burgery', more like a normal fragrance.
Maybe they're on to something; after all, the way to true love is through the stomach isn't it? And there is no greater love than that between man and burger, as our Burger Search showed.
Take a look at the images and video below and decide if you'd like to smell like, as well as look like, a beefcake.
(Images: Burger King Japan)