Jump to Main ContentJump to Primary Navigation
Top

The Best Adverts Of 2013

adverts.jpg
jcvd.jpg
615x330-old-spice.jpg

Sometimes they're the thing you skip through to get to the next part of your favourite TV show. And much too often they're lazy and tacky and feature a terrible jingle. Now and again, though, adverts can be perfect little short films, either funny, affecting or so bafflingly weird that you want to watch them again and again.

This is our selection of the best adverts released in the past twelve months.

Nike

This advert for the World Cup in Brazil hits every Brazilian and football cliche, but you can't argue with exceptional skills edited together with exceptional skills.

____________________________________________________________

Mercedes Benz

The usual tactic with car adverts is to spent huge amounts of money on beautiful locations and some rock song or other. The biggest budget expenditure on this Mercedes commercial was a few chickens. Money well spent.

____________________________________________________________

Smart Car

Top marks for subverting the off-road car cliche.

____________________________________________________________

Leica

Good adverts don't have to be funny or have a winking pay off. They can just be very, very beautifully shot. Which makes sense for a camera brand.

____________________________________________________________

Volvo

It's like The Fast & The Furious, but with bulls instead of Vin Diesel.

____________________________________________________________

Old Spice

Old Spice has become excellent at TV ads over the past few years. If this doesn't quite match "I'm on a horse" it is still vastly smarter than most soap commercials.

____________________________________________________________

Autoway

A staple of the Japanese horror movie world is put to use in order to sell tyres in this heart-attack inducing promo. You could say it effectively demonstrates how well the company's tyres perform when the driver is driving in nerve-wracking conditions. Whether anyone is likely to have sufficiently composed themselves to remember the brand name at the end of the ad is quite another matter.

____________________________________________________________

Volvo

Volvo again, this time with the much shared clip of Jean Claude Van Damme doing the splits between two trucks to demonstrate the precision handling of Volvo vehicles. Given an extra lease of life when Channing Tatum spoofed it.

____________________________________________________________

Doctor Who

The 50th anniversary of Doctor Who was obviously a huge event to fans, but this slick teaser did a good job of making it attractive to casual observers too. A single shot dash through every Doctor in the history of the show it was packed with small details for the die-hards and just a technically dazzling short film for everyone else.

____________________________________________________________

Playstation 4

For its launch trailer, Sony posited a world in which you, the player, are so amazing that to not play Playstation 4 would be to deny the entire universe of video game characters their destiny. The fun is in spotting characters from everything from The Last of Us to Assassin's Creed.

____________________________________________________________

Carlton Draught

A hilarious take on the beer advert with a group of robbers surrendering their loot but not their beer as they're chased through the streets by a pack of cops, all the time desperately trying not to spill their drinks.

____________________________________________________________

Peugeot

Perhaps this won't mean anything to you if you're under about 25. But to anybody who remembers Wacky Races this is absolute joy.

____________________________________________________________

Strongbow

A simple message spectacularly delivered. If you want a drink, earn it.

____________________________________________________________

Internet Explorer

Bunging together a load of nostalgic bits and bobs is always an obvious but effective way to get people to pass an ad around. This commercial for Internet Explorer played on the fact that almost nobody had used the browser since the last century and made its return seem as comforting as a comeback for Pogs or Reebok Pump. People in their early thirties lapped it up and it quickly went viral.

Related

lance-armstrong.jpg

The men who ruined 2013

game2.jpg

Best video game characters of 2013

rosario-dawson-sad14584.jpg

The best movie twists of the year

Comments

More

Girl submits assignment while drunk, fails wonderfully

Well at least she tried

23 Sep 2016

The average worker gives their company 3 weeks of free work every year

There's a good chance you're being screwed over by Tom Fordy

23 Sep 2016

Watching sad films is good for you and is a natural painkiller

Get those tissues ready by Tom Fordy

22 Sep 2016

We spoke to a former MI6 spy about the murky world of covert killings

22 Sep 2016

Evan Davis dresses down Hungarian minister for declaring “no go zones”

BBC Newsnight got seriously awks by Tom Fordy

22 Sep 2016

The Avengers just assembled to take down Donald Trump

"A racist, abusive coward who could permanently damage the fabric of our society" by Joe Ellison

22 Sep 2016

Danny Wallace wants you to stop messing with classic cocktails

21 Sep 2016

The Hamdog is now a thing & it looks incredible

We want one, and we want one now by Dave Fawbert

21 Sep 2016

Piggate and the political moments which deserve national holidays

An alternative political calendar to remind you how awful UK politicians are by Tristan Cross

20 Sep 2016

Skittles respond to Donald Trump Jr's refugee tweet

A sweet response by Tom Fordy

20 Sep 2016