Malaysian diver Ahmad Amsyar Azman killed his chances of a medal in the preliminary 3m springboard event with a perfectly executed bellyflop.
The 28-year-old achieved last place with the dive that started out well, but before long Azman realised that he had run out of room - and smacked into the water instead.
He is now out of the competition but it could have been worse - he could have been diving into a green pool.
Just look at him go: majestic.
But was he as majestic in the water as Eric the Eel?
Or Peter Kay?
It's a close call isn't it?