Jump to Main ContentJump to Primary Navigation
Top

Domino's Creates DVDs That Smell Like Pizza

Domino HERO.jpg
Domino HERO 2.jpg
Domino HERO 3.jpg
Domino HERO 4.jpg
Domino HERO 5.jpg

We never thought this day would come but it has finally arrived.

In what might be one of the greatest ever inventions, and a very clever bit of marketing, the genius people over at Domino's have created a DVD that smells like pizza when it's heated up in a DVD player.

Not only that, the disc even changes to look like a pizza, which is kind of like a Hypercolour t-shirt only much, much better, and displays the message: “Did you enjoy the movie? The next one will be even better with a hot and delicious Domino’s Pizza.”

In partnership with video rental stores, the pizza delivery brand worked with ad agency Artplan, who stamped various titles with thermal ink and flavored varnish that were sensitive to heat.

Sadly, it's only available in Brazil for the moment but that doesn't mean we can't enjoy a meat feast.

Related

waynes world.jpg

Most memorable pizza movie moments

Dominos HERO.jpg

Watch your pizza being made in real-time

kobe.png

Dominos Japan launches Kobe beef pizza

Comments

More

Donald Trump's mate "Jim" says we can't go to Paris anymore

Sounds like a reliable source

by Alex Finnis
24 Feb 2017

Bradley Lowery is going to be England mascot

Fantastic news for the young Sunderland fan

by Matt Tate
24 Feb 2017

Straight men are officially the worst people in the world at sex

But don't worry, apparently there's a way to fix it

by Alex Finnis
24 Feb 2017

A trampoline park with laser tag and a mega slide is coming to London

For those who want to OD on activities

by Emily Badiozzaman
24 Feb 2017

Walking Dead actor Jeffrey Dean Morgan has his say on Primark t-shirt

Shirt happens

by Emily Badiozzaman
24 Feb 2017

This good rescue doggo was reunited with his good doggo siblings

More of this please, 2017

by Alex Finnis
24 Feb 2017

Waitrose is selling Easter trees and people want to burn them

"Taking the piss now"

by Emily Badiozzaman
24 Feb 2017

Doris, and why we name storms

They all have names, and we decided on them

by Matt Tate
23 Feb 2017

A Swedish politician reckons we should all be paid to fuck during work

Ooooooh, afternoon delight

by Alex Finnis
23 Feb 2017

Teens that drink and smoke weed are smarter, says study

Less Bill and Ted, more McLovin

by Emily Badiozzaman
23 Feb 2017