Jump to Main ContentJump to Primary Navigation
Top

Domino's Creates DVDs That Smell Like Pizza

Domino HERO.jpg
Domino HERO 2.jpg
Domino HERO 3.jpg
Domino HERO 4.jpg
Domino HERO 5.jpg

We never thought this day would come but it has finally arrived.

In what might be one of the greatest ever inventions, and a very clever bit of marketing, the genius people over at Domino's have created a DVD that smells like pizza when it's heated up in a DVD player.

Not only that, the disc even changes to look like a pizza, which is kind of like a Hypercolour t-shirt only much, much better, and displays the message: “Did you enjoy the movie? The next one will be even better with a hot and delicious Domino’s Pizza.”

In partnership with video rental stores, the pizza delivery brand worked with ad agency Artplan, who stamped various titles with thermal ink and flavored varnish that were sensitive to heat.

Sadly, it's only available in Brazil for the moment but that doesn't mean we can't enjoy a meat feast.

Related

waynes world.jpg

Most memorable pizza movie moments

Dominos HERO.jpg

Watch your pizza being made in real-time

kobe.png

Dominos Japan launches Kobe beef pizza

Comments

More

Artist makes a 27ft Knife Angel out of 100,000 confiscated weapons

Could this end up in Trafalgar Square?

20 Jan 2017

Finally, a Top Trumps game that shows all of Donald Trump's personas

For 1-4 Caucasian players

by Emily Badiozzaman
20 Jan 2017

Brilliant political cartoons that sum up Donald Trump's idiocy

Because sometimes you have to laugh. Right? RIGHT?

20 Jan 2017

Read Obama’s farewell letter to the American people

"You made me a better man"

by Emily Badiozzaman
20 Jan 2017

Yohji Yamamoto's new collection actually makes us want to wear a suit

We'll have one of everything, please

by Sam Diss
20 Jan 2017

This kid set a fire at anti-Trump rally; totally owned it on live TV

We want to be this kid when we grow up

by Sam Diss
20 Jan 2017

The West Wing Staff's goodbye video to Obama is truly heartbreaking

Tissues at the ready guys

by Dave Fawbert
20 Jan 2017

All the insane perks Donald Trump will get as President

Presidential seal M&Ms anyone?

by Paddy Maddison
19 Jan 2017

US comic Rob Delaney writes powerful open letter praising the NHS

From an American in Britain

by Emily Badiozzaman
19 Jan 2017

Donald Trump hits out at Tom Ford after he refuses to dress Melania

"She never asked Tom Ford, doesn't like Tom Ford, doesn't like his designs"

by Jamie Carson
19 Jan 2017