Our hearts strained with excitement when the internet brought us word that Burger King are to launch a new burger. A rival to the ramen burger perhaps? A mass market equivalent to the spaghetti monster of Philadelphia? If only.
In order to combat McDonald's increasingly popular Saver Menu, Burger King are to launch the French Fries Burger - a regular beef patty, topped with four (!) chips, wedged in a bun. This meagre offering still manages to gather 360 calories and 19 grams of fat, all yours for the princely sum of $1 (UK arrival yet to be confirmed). Having announced a minor dip in North American sales last year, the French Fries Burger is Burger King's best attempt to bring back cash-strapped customers.
Will the French Fries Burger topple the mighty McDouble? Will McDonalds respond with the McDrink burger, sandwiching a beverage option into a bun? We trust that the masses will just spend a few more pennies on something other than a half starved idea that's flopped its way out of a crisis meeting.
(Via: ABC/Associated Press)