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The luxury smartphone is here

You really can't afford to drop this

The luxury smartphone is here

Tag Heuer makes its first foray into the tech world with predictably impressive results.

Step with us into a world of expensive cutlery, ocean-going luxo-barges and non-stop gin-tipping. A world in which nobody has ever been Rickrolled, and the iPhone is considered common. You are now in the world of the

Tag Heuer Link: a precision-engineered mobile phone crafted by the Swiss watchmaker. Billed as “The first touchscreen luxury phone”, it runs up-to-the-minute Android and — unlike rival luxury phones — has all the tech accoutrements a businessman could wish for.

  • There’s equal substance to match the style. The 1GHz processor will power through the 250,000 available apps, while the battery life goes toe to toe with the iPhone.
  • Depending on the depth of your pockets, there is an array of finishes to choose from: calfskin, alligator, titanium, gold, rubber, carbon fibre-style leather and — most intriguingly — lizard.
  • A twist of the watch-like crown, and the door to the Sim card tray and connection port springs open — a bit like the back of an Edwardian pocket watch.
  • The Link has a 3.5in Gorilla Glass touchscreen, it runs Android 2.2 and is engineered in Switzerland, then assembled by hand in France.

From £4,300; tagheuer.com