2,462,980,894
That's the improbable number of people who have watched Psy's Gangnam Style - an internet phenomena of such magnitude that it caused YouTube to adjust the total on their viewer counter. It's a number so large that Google's search algorithm thought it was a phone number.
So you can imagine the general groan that's gone up at the arrival of Psy's new song Daddy, wielding a video that (say it quietly) manages to outdo the antics of Gangnam.
It's clocked 12.6 million views in two days.
Give it a month and YouTube will probably start expressing it as an exponential function.
And if that's not enough Psy for one week, you can see his other new single Napal Baji - a disco funk slam about bellbottom pants - below.
