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Heineken® 0.0 has your back with lunchtime beers

Alcohol-free beer that actually tastes good? Step right this way…

Heineken® 0.0 has your back with lunchtime beers

Alcohol-free beer that actually tastes good? Step right this way…


It’s a tale as old as time. The gleeful dash to the local boozer for a delicious lunchtime pint. The chance to air a few grievances, pick through the bones of Alan from Finance’s leaving do and enjoy some stolen moments away from The Man and his all-seeing eye. “Have we got time for another?” you ask, the foamy medicine working its illicit magic. “Yeah, go on then, I’ll just grab a sandwich on the way back.” Before you know it, you’re cruising back to the office at 2.43pm, three pints deep and ready for a good old tussle with your line manager over your use of the company laptop. Enjoyable stuff, sure, but probably not that conducive to a solid afternoon’s work.

Happily, Heineken:registered: 0.0 is on hand to help you make more of your lunch break, without the post-booze crash. An alcohol-free beer crafted from scratch by Willem van Waesberghe, Global Brew Master at Heineken:registered:, it tastes remarkably similar to the original beer with its signature fruity notes and soft malty body. We’d go so far as to say it’s the first alcohol-free beer that actually tastes of… beer. And at just 69 calories per 33cl bottle, it’s not going to put a dent in your gym routine either.

So, whether you’re having an impromptu kickabout or just catching up with mates, Heineken:registered: 0.0 is the perfect lunchtime beer. Fancy trying it? Well you’re in luck, because 10 readers will win two cases (that’s 48 bottles) each of Heineken:registered: 0.0, just for providing the answer to the following simple question:

See our list of Alcohol Free Beers

Photograph by Kirsten Holst