Frenzied new Call of Duty trailer features... Cara Delevingne?

Frenzied new Call of Duty trailer features... Cara Delevingne?

Frenzied new Call of Duty trailer features... Cara Delevingne?

It's a dark art, selling video games.

Players want to be teased with details of what they'll be playing, without spoiling any surprises. Trailers should contain a taste of the action, a flavour of the mayhem in stall - and apparently a supermodel.

Mercifully, the latest trailer for Call of Duty: Black Ops III employs the skills of Cara Delevingne for all the right reasons. She's not wedged into nonsensical proceedings to act as pulse-raising eye candy like Emily Ratajkowski; she's there to kick ass and suggest that, yes, even women have an interest in the male-dominated world of multiplayer video games.

So if we could stop making video game trailers like this and stick to the above, that'd be great.

Call of Duty: Black Ops III arrives on 6 November for PlayStation 4, Xbox One and PC

Danielle de Wolfe

As Shortlist’s Staff Writer, Danielle spends most of her time compiling lists of the best ways to avoid using the Central Line at rush hour.