Daniel Craig stars in Heineken's brilliant new James Bond ad for Spectre

Daniel Craig stars in Heineken's brilliant new James Bond ad for Spectre

Daniel Craig stars in Heineken's brilliant new James Bond ad for Spectre

On her microbrewery’s secret service?

Sorry, we couldn't help it. While product placement can normally sully a film’s efforts to be taken seriously, in the case of Daniel Craig’s James Bond series and its ongoing big money deal with Heineken, we’re all for it.

In fact we’re such big fans of the commercials from Skyfall, which gave us extra snippets of action of Craig’s super sleuth, that we're falling over ourselves to tell you that The Chase is back, merging footage of classic Bond villains like Nick Nack with the modern 007 in the build up to Spectre.

That it should remind us of Guy Ritchie’s camp and colourful recent spy romp Man From U.N.C.L.E speaks volume about its embrace of the vintage Bond canon.

For Heineken, James.

Spectre is in cinemas from 26 October

Marc Chacksfield
Content Director

As Content Director of Shortlist, Marc likes nothing more than to compile endless lists of an evening by candlelight. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.