Stop what you're doing, unless what you're doing is reading this article intently.
We think we might have found something pretty special.
The Krispy Krunch No Sog bowl is designed to prevent your bowl of cereal from turning into mush which, if you're a heavy consumer of cereal, you'll know has been a seemingly unavoidable tragedy up until now.
Separating the cereal and the milk with a handy divider, it allows you to coat each spoonful in milk as and when. As the images below show, it can also be utilised for other important snack options.
It's available to purchase here. Get us one will you?
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