TV

The greatest 2016 Super Bowl ads so far

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Chris Sayer
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No ads are bigger than Super Bowl ads.

With some 30-second airtime spots costing approximately $5 million (or $166,666 per second) during the on-screen spectacle that last year reached 114 million viewers, you know the ads aren’t going to be the usual, run-of-the-mill snooze fest that we’ve come to expect from the breaks. Instead, the product-selling shorts have become renowned for showcasing huge celebrities like you’ve never seen them before, budgets big enough to blow your mind, and ridiculously well-executed shots that could rival an Oscar-winning blockbuster movie.

Oh, and this year, prepare for a pack of tiny dogs dressed as sausages that’ll melt your icy cold heart.

And so, ahead of this weekend's big game, here are a few of our favourites so far...

Audi’s David Bowie Super Bowl ad

The one that only exists to wish Pokemon a happy 20th birthday

The one where Seth Rogen wears tights to sell beer

The one with Lil' Wayne, Jeff Goldblum, a piano and George Washington

The one where Christopher Walken proves he's still the coolest man ever

The one with a mustachioed guy punching mechanical piranhas while riding a motorbike and some other stuff we don't entirely understand

The one that'll make you want to call your mum tonight

The one where the Colonel is clearly a middle-aged man pretending to be an old man and it's fooling nobody

The one where Alec Baldwin and Miami Dolphins legend Dan Marino talk to a fancy lady from the future

The one where TJ Miller trash talks a beer tap

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The one with Steven Tyler and Steven Tyler's face made from Skittles

The one with the singing sheep

The one where Drake parodies himself

The one with Ryan Reynolds and Ryan Reynolds and Ryan Reynolds and Ryan Reynolds and Ryan Reynolds and Ryan Reynolds and Ryan Reynolds and...

The one that looks like it was filmed with the locals from the Mos Eisley Canteena in Star Wars

The one that'll make you want to dress up your girlfriend's tiny little dog

The one that'll make you think twice about eating triangular snacks around an unborn baby

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Author

Chris Sayer

Chris Sayer is a freelance journalist and editor based in London. Chris has interviewed some of the biggest names in entertainment and travelled the world doing an all manner of adventures for lots of brilliant magazines. He writes for Shortlist about booze but would probably prefer we let him write about fishing instead. Follow Chris on Twitter: @ChrisSayer00

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