It must be a tough time whenever OK Go finish an album. The initial joy of completing a new record is immediately tempered by the thought that they somehow have to make a video that's better than their last one.
But, credit to the gang, they've given it a seriously good shot with their new epic promo for The Writing's On The Wall.
It features a host of optical illusions that the four members of the band get themselves in and out of, and - like many of their previous videos - it also appears to have been filmed in one take. How long did it take them to plan this and get it right? We dread to think. But the results, as always, are excellent.
Oh, and the song's pretty great too. Have a watch and listen below.