Quick, somebody get the mayor of Tokyo out of bed. No, Godzilla’s not at it again - the billboards have been nicked…
The culprit in question is Nicolas Damiens, a French graphic designer who’s craftily taken it upon himself to digitally alter photos across the city for a series of, ahem, electrifying GIFs.
Is there a cityscape more densely populated by neon advertisements and hardwired into futurism than Tokyo? Unlikely, giving you even more reason to appreciate these before-and-after concept shots which show what it would look like without its haze of multi-coloured ads.
In short, we get a different city entirely, losing its identity and descending into dull darkness at the pull of a plug. For now, however, Japanese marketing bods can rest easy and continue beaming giant ads over the thousands who trample across that massive zebra crossing in Shibuya.
Whoever they’re targeting, she clearly ‘buya’ lot.