Jump to Main ContentJump to Primary Navigation
Top

This year's saddest Christmas advert is guaranteed to break your heart

XMAS.gif

Having your memories snatched away from you is probably one of the cruelest, most tragic things we can think of. What’s even sadder than that? Bloody having it happen to Santa Claus.

Alzheimer’s Research UK has created a beautifully moving Christmas advert with Aardman (the minds behind Wallace & Gromit), narrated by Stephen Fry, which tells the story of a young girl named Freya who learns for the first time about Santa Claus in a tale from her father, because she’s never experienced him...because he’s got dementia, meaning he can’t deliver presents to children around the world.

Moved by the tale, Freya then travels to the North Pole with an aim to cure a now downcast, grey-ish Santa and restore Christmas to its former glory, rounding up a team of elves to try and fix him.

You might want to look away when it next comes on the telly, but please don’t. Christmas may be a time to forget all your problems, but it doesn’t mean they’re not there. More than 850,000 people in the UK have dementia, which has an impact on our economy costing £24 billion.

Hillary Evans, the Chief Executive of Alzheimer’s Research UK said: “We have made enormous strides against diseases like cancer and Aids, and with the right research we can do the same for dementia. The advert reminds us to believe in the power of research.”

It’s only being shown after 9pm in case the advert upsets children. But the rest of us will have to cry during the adverts of I’m a Celebrity, Get Me Out of Here!

Best stock up on the Kleenex.

Related

Screen Shot 2016-11-15 at 12.54.58.png

Every Christmas ad ranked according to how much Your Mum will love it

rexfeatures_5883418i.jpg

The best luxury advent calendars to brighten your December

sainsburys.jpg

James Corden sings his heart out in Sainsbury's Christmas advert

Comments

More

13 X-rated history facts you won't have learnt at school

Mozart once wrote a song called "Lick my Arse"

by Emily Reynolds
21 Jul 2017

The world has voted for its favourite colour

Get painting

by Emily Reynolds
21 Jul 2017

The five biggest turn-offs that ruin a date, according to singles

Keep a note

21 Jul 2017

Japan's First Lady did what anybody would do when meeting Trump

The greatest prank ever pulled

by Gary Ogden
21 Jul 2017

The 19 best-value places to head for a last-minute beach holiday

It's not too late

by Tom Victor
21 Jul 2017

The BBC has uploaded 40 hours of 'Planet Earth' footage

We all need this after a long week

by Emily Reynolds
21 Jul 2017

Should you be allowed time off for 'pet-ernity' leave?

Yet another reason you need a dog

by Gary Ogden
21 Jul 2017

Danny Wallace: mind games at the second-hand car dealership

Another life lesson from our award-winning columnist

20 Jul 2017

This is how many extra days you're working when you skip lunch

Ban the sad desk lunch!

by Emily Reynolds
20 Jul 2017

Tabasco's new Scorpion sauce is so hot it will melt your face off

Could you handle it?

by Carl Anka
20 Jul 2017