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Netflix Saves Viewers from 130hrs of Ads Each Year


People who don’t have Netflix just don’t know.

From the crack-like moreish-ness of its glorious line-up, to the utter dejection felt going cold turkey on the back of that series finale, they just don’t get it.

So the next time someone scolds you for watching 18hrs of straight visual gold sat in your underwear with a bowl of warm Crunchy Nut on your lap, at least you have one argument on your side.

A new study by Exstreamist has found that people who watch the online TV and film service giant save an average of 130hrs of ads each year, roughly working out to 5.4 whole days. It would take 1 day, 22 hours and 30 minutes exactly to binge on the entire series of Breaking Bad, but then you knew that already.

Poignantly, the find comes just a Netflix announced it would be testing ads itself (of shows it already airs) and raised more than a few eyebrows from subscribers. Which makes this new statistic - gleaned from the fact that Netflix subscribers spend an average of 1.5 hours a day streaming from the service, while an average hour of regular TV has approximately 15 minutes and 30 seconds of ads - even more intriguing.

And yes, given that the study comes from the US, where TV ad breaks are often longer than the UK, viewers on these shores will probably save a little less time from TV ads.

Even so, if you want an excuse to feast on a Community marathon this weekend, here it is. 

[Via: Huh]



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