We don't want to the throw the word "smart" around. As well as making us sound pretty idiotic, it also gives the misleading impression that everything that went before the newly compounded smartthing was "dumb", when it probably wasn't.
Which is why we're not hurling the term at this new case from Oaxis - it deserves to be called smart, and is probably the smartest piece of plastic you've ever used to protect a larger piece of plastic.
The inkCase 6 adds an 4.3 inch e-ink screen to the back of the iPhone 6. By setting up the accompanying app and connecting via Bluetooth, the screen can display push notifications, show messages and act as a Kindle-like book reader, using less battery than your phone's main screen.
As well as benefiting from an anti-glare display, the e-ink cover allows you to keep displaying important messages or map pages long after the battery has died. It also adds some hugely useful protection to your iPhone, thanks to a dual molded polycarbonate construction.
Sure, it adds 4.2mm to your iPhone 6, but given the additional features it seems like worthy girth.
Set to go on sale in the next few months, there's no final word on pricing. And if you can't stand to wait, you could always switch to the dual screen build of the Yota phone.
Now, where do we sign?