In 2007, Steve Jobs took to the stage of the Macworld Conference & Expo in San Francisco with an announcement that Apple was going to "reinvent the phone".
It was a grand, outrageous statement - and it was spot on. The first iPhone would go on to sell 6.1 million units, positioning Apple at the front of the race for putting a smartphone in every pocket of the world.
But what if they had entered the phone market earlier? What if they had used their computing expertise amassed during the mid eighties to build a device to supplement the Macintosh Plus?
That's the thought process that led product designer Pierre Cerveau to come up with this ingenious concept for the Macintosh Phone.
"Ever wondered how Apple's flagship product would have looked if it had been released 20 years before the first iPhone?" writes Cerveau on his site. "Probably not... I've decided to provide an answer anyways."
Rather than acting as a portable phone, the proposed model adds a handset element to the desktop computer, sporting 512k of memory and a rotary dial.