Oculus Rift will arrive in "early 2016".
PlayStation VR in "the first half of 2016".
HTC's Vive should get here around the same time.
And they could all be blown out of the water by Magic Leap.
An augmented reality concept funded to the tune of $540 million (£350m) by the likes of Google and Qualcomm, Magic Leap is set to use a headset that blurs the lines between the real world and virtual projections - creating scenarios like these...
Magic Leap is yet to reveal the set up it's creating these videos with, but claims that the most recent was filmed "directly through Magic Leap technology", rather than being pre-rendered 3D images super imposed onto a film.
It uses 'Dynamic Digitised Lightfield Signal' - a system that projects the images directly onto the wearer's retina, fooling the brain into thinking the objects they are looking at are really there.
Essentially, wearing their headset, the world could act as your smartphone screen. This is way fancier the likes of Microsoft's Hololens, that superimpose an image onto glass which you then look through.
But you've got to take their word for it.