You know the problem with hipsters? They don’t buy fizzy drinks.
All those matcha lattes, organic wheatgrass shots and avocado smoothies really don’t leave them with a lot of thirst for the humble soda pop – and it’s killing sales of the big name drinks companies.
Enter 1893, the brand new (but suitably heritage-looking) “artisanal cola” from Pepsi. You could be forgiven for seeing it as a desperate and cynical attempt by a gigantic multinational corporation to capitalise on the growing trend for locally-sourced, small-batch products with proven provenance...
But come on, guys, this is cola with real heart – it’s made with kola nut extract, sparkling water and fair trade sugar! Some 39 grams (or 10 cubes) of sugar, sure, but it’s fair trade, which is good for your conscience, at least, if not your coronary health.
Just look at its olde time logo, its pared-back design and even its name – 1893 refers to the year Bradham's Drug Store in North Carolina launched Brad’s Drink, which would eventually become Pepsi-Cola.
If that doesn’t want to make you throw your half-eaten bag of chia seeds into your compost heap then you, sir, are not worthy of the moustache on your upper lip.
-
Official LEGO X-Files and Wallace and Gromit sets will throw you back to the 90sIt’s about time Gillian Anderson was immortalised in LEGO
-
The biggest buzz: Why medieval mead is ready for its modern momentThe honeyed alcohol conjures images of monks and vikings, but it's becoming the tipple of choice for a new generation of drinkers.
-
A guide to the very British art of Peaking Too Soon'Yeah we'll just chill out on the Friday before the big night.'
-
A loving salute to the joy of pub quizzesIntellectual drinking: does it get any better?
-
Dry January(?): What I learnt from sober dating for a monthHow did we ever do this as teenagers?
-
Meeting the men who turn their garden sheds into pubsAs pubs continue to close across Britain, we meet the landlords taking matters into their own gardens
-
Why the hell do we still think whisky is the manliest of all manly drinks?ShortList investigates just what it is that makes a glass full of alcoholic liquid masculine
-
Ranking all the pokemon in the 'Detective Pikachu' trailer by how much you'd want to go for a pint with themNot many of them, it turns out
-
5 lessons from drinking cultures around the globe that London should learnAre you sipping comfortably?
-
5 bottles of spirits worth spending £50 onWe asked a booze expert which luxury gin, rum and whisky are most worth your hard-earned cash
