Back in June, we told you that you should stop calling the next iPhone the 'iPhone 7'.
Apple know-all and famed leaker Evan Blass had received word that the next smartphone from Apple was "highly unlikely" to be named the iPhone 7: all the leaked features and specs are pointing to this year's handset taking a small step forward, he reasoned, building on the designs of the 6S rather than launching an entirely new handset.
We listened. We nodded. We had a stab at guessing what the new handset would be called. Then we went right back to calling it the iPhone 7, just like you.
We're all fools.