We'll say it. We weren't that impressed with the iPhone 6S.
Sure, it's one of the best smartphones man can slide into his (now grossly stretched) trouser pocket - but the addition of 3D Touch and a better processor left us underwhelmed.
We want laser keyboards. We want hologram projectors. We want what Marek Weidlich wants.
A concept design student from Plzeň, Czech Republic, Weidlich envisions the next iPhone doing away with the home button altogether - a shift made possible thanks to the 3D Touch screen.
The most notable design feature is a "never ending screen", which sees the display use all the available real estate of the phone's glass front, giving serious space for gaming and video playback.
He also sees Apple stepping up its courtship of "casual" gamers, allowing the iPhone 7 to double up as a second-screen gaming remote - already possible with the Apple TV.
The rear of the phone would borrow a long-lost design trait we've missed since the Nokia 3210 rang its last: customisable cases. Rather than coating the iPhone 7 in layers of muck, Weidlich envisions the rear of the case getting an exchangeable cover, with limited edition designs.
Whatever the iPhone 7 looks like, we won't be seeing it until mid-2016 (we'd stick a pin in September).
Come on Apple - sign him up.
(Images: Marek Weidlich, CC 4.0)