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Ridiculous yet cool trends you never thought you’d wear

Once upon a time you thought you'd never wear skinny jeans. Now look at you, cutting off circulation to your body in the coolest way possible in the tightest denim around.

Sometimes you need other people to test the water before you dive into a daring trend (like last year's capes that made you look like a crap Batman). So if you're searching for the big new looks that have been tried and tested, here are the styles seeping into the mainstream.



15 times Tom Hiddleston proved he's #NoFilter worthy


Puma collab with New York DJ Bobbito Garcia for slick suede trainers


Band merch so cool you don't even have to like the music



Supreme’s new Louis Vuitton collab might be its best yet

Warning: you're going to want all of it

by Jamie Carson
20 Jan 2017

Alexander McQueen’s new lookbook has serious Royal Family vibes

Born to be 'Wilde'

by Jamie Carson
19 Jan 2017

Frank Carter picks his greatest frontmen and women of all time

The punk icon selects Nick Cave, Iggy Pop and more

16 Jan 2017

13 coats and jackets to prepare you for the snowy weekend

The layers you need to hibernate in when the snow starts to fall

by Jamie Carson
11 Jan 2017

Boy George, Rami Malek and A$AP Rocky star in new Dior campaign

The new romantic legend looks slick AF

by Jamie Carson
11 Jan 2017

These are the 7 trends every man will embrace in 2017

From cowboy to punk, these are the key styles you'll be investing in this year

by Jamie Carson
10 Jan 2017

Win your very own bespoke tweed jacket from Huntsman

How to be in with a chance of owning a piece of Savile Row style

10 Jan 2017

The slickest street style shots from London Fashion Week Men's

The real action happens outside the shows

by Jamie Carson
10 Jan 2017

The best dressed men from the 2017 Golden Globe Awards

Iggy Pop wearing a tuxedo is disturbingly cool

by Jamie Carson
09 Jan 2017

The best menswear from the January sales

Brighten up the most depressing month of the year with some new threads

by Jamie Carson
04 Jan 2017