Lamborghini wants to "expand its clientele significantly".
If it were up to us, we'd make an affordable four-door city car with extravagant design proportions of an Aventador, or an electric hatchback that can do 0-60 in under four seconds. But what do we know. To attract more "families and customers", the answer is the Urus: a ruddy great big luxury offroader.
The Urus was first shown off in 2012 at the Beijing auto show as nothing more than a 600bhp concept dream, with engineers envisaging its vast bulk being shifted at high speeds with a plug-in hybrid engine. Today, Lamborghini has announced that the Urus has advanced from the concept stage to become the third model in its range (along with the Huracan and the Aventador), taking to the road in 2018.
Building the new luxury four-by-four will see Lamborghini and its owners Audi plough several hundred million Euros into expanding its Sant’Agata Bolognese base to a staggering 150,000 square metre production line, creating 3,000 of the Urus every year.
There's no word on performance numbers or specifications for the car as of yet, but you can expect it to cost about as much as a five-year-old semi-detached house in a desirable area of the UK, with good transport connections and a reputable school nearby.