For a nation of people who seem to constantly burst with pride for our fine country there’s a hell of a lot of litter floating around our cities.
In fact, according to stats last year, over 28 per cent of us admit to dropping their rubbish on a regular basis and in England alone, with £1 billion a year spent on collecting litter.
Which is why UK organisation Hubbub has decided to take an innovative new approach to combating litter.
Namely, by making it fun.
The company have installed various ashtray boxes outside Embankment Tube Station in central London allowing smokers to vote on a different sports question every week by simply stubbing out their cigarette butts.
From who the best football player in the world is to which sport they’d rather watch, the Grand Prix or the Tennis US Open, the questions provide two possible answers.
The company has also taken a similar approach to combating chewing gum being discarded on the streets with ‘gum’ boards set up to reveal specific images when used correctly.
It’s probably the best bit of rubbish we’ve seen all year.