Okay, so Michael Bay isn't exactly famed for making mind-expanding, brain-testing intellectual cinema.
But that's not to say the Hollywood director can't think smart about his upcoming projects.
The man behind turn-your-head-off-and-just-watch blockbusters like Armageddon, Transformers and The Rock (which you should absolutely watch this evening, by the way), is set to bring his unique strain of massive explosions, mega action sequences and scientifically questionable material to virtual reality.
In a press release written on behalf of VR company The Rogue Initiative, Bay has taken the position of "strategic advisor" within the team, and has already set the wheels in motion for a potential project. The company's CEO, Pete Blumel, had this to say of the fledgling partnership: "I’ve enjoyed a long-standing relationship with Mr. Bay and couldn’t be more excited to work with him and truly leverage his unique vision and incredible depth of experience to this amazing new medium. We’re all absolutely thrilled to be working with such a cinematic powerhouse in the field of action entertainment."
Not much is known about the Bay VR project just yet, but two impressive pieces of concept art have been released:
What with other major directors, such as James Cameron and Steven Spielberg, purposefully steering well clear of the new visual technology, Bay might be the man we need to make VR cinema a reality.
We're thinking about the explosions already.