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McDonald's trials bike friendly drive-thru packaging

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About every six months or so, a slow news day will yield a story about an irate cyclist refused service from a McDonald's drive through.

Here's one. Here's another. McDonalds keep having to pedal out the same old response every time the story hits the news: pedal bikes aren't permitted in McDonald's drive through because they don't adhere to the company's health and safety policies.

But with cycling becoming the preferred mode of transport in many major urban centres, the policy book might be set for a rewrite.

A new bike-friendly packaging concept, McBike, is currently being trialled Buenos Aires, Argentina, Copenhagen in Denmark and Medellin in Colombia. The brain child of creative agency Tribal, the scheme fits in line with McDonald's perpetually failed attempt to appear a health-concious food brand.

The McBike packaging allows for full meal - including chips and drinks - to sit inside a box which can then be hung over a bike's handlebars. At least it means you'll be able to pedal off the calories of your favourite cheat meal?

The scheme is set to head to the bike-friendly cities of Amsterdam and Tokyo next, with no word on if the McBike idea arrive in the UK with a change of policies.

We're hoping so, if only to do away with yet the annual local news pictures of a cyclist looking pissed off in front of a McDonald's outlet.

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