Jump to Main ContentJump to Primary Navigation
Top

McDonald's trials bike friendly drive-thru packaging

mcbike2.jpg

About every six months or so, a slow news day will yield a story about an irate cyclist refused service from a McDonald's drive through.

Here's one. Here's another. McDonalds keep having to pedal out the same old response every time the story hits the news: pedal bikes aren't permitted in McDonald's drive through because they don't adhere to the company's health and safety policies.

But with cycling becoming the preferred mode of transport in many major urban centres, the policy book might be set for a rewrite.

A new bike-friendly packaging concept, McBike, is currently being trialled Buenos Aires, Argentina, Copenhagen in Denmark and Medellin in Colombia. The brain child of creative agency Tribal, the scheme fits in line with McDonald's perpetually failed attempt to appear a health-concious food brand.

The McBike packaging allows for full meal - including chips and drinks - to sit inside a box which can then be hung over a bike's handlebars. At least it means you'll be able to pedal off the calories of your favourite cheat meal?

The scheme is set to head to the bike-friendly cities of Amsterdam and Tokyo next, with no word on if the McBike idea arrive in the UK with a change of policies.

We're hoping so, if only to do away with yet the annual local news pictures of a cyclist looking pissed off in front of a McDonald's outlet.

Related

11111.jpg

The new McDonald's Hamburglar will creep you out

mcdonalds.png

McDonald's South Korea Invents Honey Butter Fries

burger-king.jpg

Burger King to offer 'French Fries Burger'

maccies.png

McDonalds Japan Launches French Fries Holder For Cars

7.jpg

If Movie Directors Were Architects

starwars1.jpg

Photo series imagines Star Wars vehicles downed in international citie

Comments

More

Lego are hiring someone to literally just build models all day

Everything is awesome... as long as your CV is up to scratch

by Matt Tate
28 Mar 2017

Something terrible is happening in Mick Hucknall's bath

I wish I could turn back the years and never see into Mick's world

by Sam Diss
28 Mar 2017

James Blunt and Ed Miliband are bantering on Twitter and it's weird

Welcome to 2017

by Dave Fawbert
28 Mar 2017

Donald Trump is scared of coasters

Not rollercoasters, drink coasters

by Alex Finnis
28 Mar 2017

You can get your hands on a shiny new £1 coin from today

Money money money, it must be funny

by Dave Fawbert
28 Mar 2017

Val Kilmer is being really weird about Cate Blanchett on Twitter

Chill out, mate

by Emily Reynolds
27 Mar 2017

There is now scientific proof that cats are nice

We knew it

by Gary Ogden
27 Mar 2017

People are tricking kids with gross fake Peppa Pig videos on YouTube

Please take the internet away from these people

by Emily Reynolds
27 Mar 2017

A florist next to a park in London is selling sticks for a bargain £18

And guess what, people are buying them

by Gary Ogden
27 Mar 2017

James Blunt: 'You're Beautiful' is actually about "some kind of perv"

And if you like it you're "fucked up", apparently

by Emily Reynolds
27 Mar 2017