Jump to Main ContentJump to Primary Navigation
Top

McDonald's trials bike friendly drive-thru packaging

mcbike2.jpg

About every six months or so, a slow news day will yield a story about an irate cyclist refused service from a McDonald's drive through.

Here's one. Here's another. McDonalds keep having to pedal out the same old response every time the story hits the news: pedal bikes aren't permitted in McDonald's drive through because they don't adhere to the company's health and safety policies.

But with cycling becoming the preferred mode of transport in many major urban centres, the policy book might be set for a rewrite.

A new bike-friendly packaging concept, McBike, is currently being trialled Buenos Aires, Argentina, Copenhagen in Denmark and Medellin in Colombia. The brain child of creative agency Tribal, the scheme fits in line with McDonald's perpetually failed attempt to appear a health-concious food brand.

The McBike packaging allows for full meal - including chips and drinks - to sit inside a box which can then be hung over a bike's handlebars. At least it means you'll be able to pedal off the calories of your favourite cheat meal?

The scheme is set to head to the bike-friendly cities of Amsterdam and Tokyo next, with no word on if the McBike idea arrive in the UK with a change of policies.

We're hoping so, if only to do away with yet the annual local news pictures of a cyclist looking pissed off in front of a McDonald's outlet.

Related

11111.jpg

The new McDonald's Hamburglar will creep you out

mcdonalds.png

McDonald's South Korea Invents Honey Butter Fries

burger-king.jpg

Burger King to offer 'French Fries Burger'

maccies.png

McDonalds Japan Launches French Fries Holder For Cars

7.jpg

If Movie Directors Were Architects

starwars1.jpg

Photo series imagines Star Wars vehicles downed in international citie

Comments

More

Microsoft Paint has been saved already

Power to the people!

by Tom Victor
25 Jul 2017

Dunkirk war veteran moved to tears by Christopher Nolan's movie

"Tonight I cried because it's never the end"

by Matt Tate
25 Jul 2017

Microsoft is killing off Paint after 32 years of service

Nooooooooooooooooooo

by Carl Anka
24 Jul 2017

Why failing your driving test is actually something to brag about

If only your 18-year-old self knew this

by Dave Fawbert
24 Jul 2017

David Attenborough's producer is filmed in shocking road rage attack

"Put your hands on the car and get ready to die"

by Gary Ogden
24 Jul 2017

Ivanka Trump has single-handedly redefined the word irony

Don't believe everything you read on the internet

by Dave Fawbert
24 Jul 2017

13 X-rated history facts you won't have learnt at school

Mozart once wrote a song called "Lick my Arse"

by Emily Reynolds
21 Jul 2017

The world has voted for its favourite colour

Get painting

by Emily Reynolds
21 Jul 2017

The five biggest turn-offs that ruin a date, according to singles

Keep a note

21 Jul 2017

Japan's First Lady did what anybody would do when meeting Trump

The greatest prank ever pulled

by Gary Ogden
21 Jul 2017