Jump to Main ContentJump to Primary Navigation

Has Paddy Power gone too far with its latest marketing stunt?


Having already stoked the flames of advertising watchdogs with cat-booting blind footballers, a depiction of the apostles gambling at The Last Supper and alternative social cleansing in the form of ‘chav tranquilisers’, Paddy Power is no stranger to marketing infamy.

For its latest stunt, which purports to mock the quandary faced by migrants trying to reach the UK via Calais, the bookmakers might just have topped the lot in the tastelessness stakes (no word on the odds from Paddy).

If images are to be believed, French-bound lorry is currently in Dover carrying the slogan, “Immigrants, jump in the back! (but only if you’re good at sport)’. Also pasted onto the van are images of Somalia-born Mo Farah, Samoa-born Manu Tuilagi and Jamaica-born footballer Raheem Sterling – all of whom play their sports on an international level for England and Great Britain, and who we’re pretty sure won’t endorse the act.

Now, the fact we’re writing about this, not to mention showing the company’s famous green markings, means that the ‘crazy’ thinking ad execs have done their job. But with rising unrest and violence on the French coast, fuelled by increasing waves of mass immigration from Syria, Iraq and other war-torn countries in the Middle East hit hardest by ISIS, don’t be too surprised to hear a wave of criticism directed at Paddy Power.

Who knows, maybe the ad team will take the hoarding down.

Might want to keep the wagon though. They’re about to get a truckload of complaints…

[Via: The Guardian]

5 Ads the ASA found more offensive than this



5 Ads The ASA Found More Offensive Than The ‘Beach Body Ready’ Ads

Muhammad Ali 14

The Greatest Boxing Trash Talk Of All Time


Scientology Is Advertising On UK Telly. More Questions Than Answers


Ex-Fifa Boss thinks The Onion is a legitimate source of news


One Direction Have Made A Perfume Advert And It's Actually Alright


The top 10 England goals of all time



The unwritten rules of travel etiquette

We've written them down, so now there's no excuse

by David Cornish
27 Oct 2016

World on track to lose two-thirds of animals by 2020

*Slow hand clap*

by Tom Fordy
27 Oct 2016

Danny Wallace on a case of mistaken identity at the supermarket

26 Oct 2016

There's an adult-sized version of the toy car we all had

Forget your Ferarris, this is where it's at

by Dave Fawbert
25 Oct 2016

Obama just obliterated Trump On Jimmy Kimmel's 'Mean Tweets'

The bewigged one just got served

by Joe Ellison
25 Oct 2016

Stephen King teased Donald Trump story and Twitter reacted wonderfully

We can't think of many scarier things than this man as President

by Tom Fordy
24 Oct 2016

This American listed everything we Brits do better than our US cousins

Including cheese, sarcasm and knowing which bit of your body to hit a ball with

by Tom Fordy
24 Oct 2016

Scientists claim they've solved the mystery of the Bermuda Triangle

About bloody time

by Tristan Cross
24 Oct 2016

The world's top male escort answered a bunch of insightful questions

Everything you've ever wanted to ask, answered in explicit detail. NSFW

24 Oct 2016

Obama just danced to Hotline Bling with Usher

Still officially the coolest President of all time

24 Oct 2016