Jump to Main ContentJump to Primary Navigation
Top

Has Paddy Power gone too far with its latest marketing stunt?

1.jpg

Having already stoked the flames of advertising watchdogs with cat-booting blind footballers, a depiction of the apostles gambling at The Last Supper and alternative social cleansing in the form of ‘chav tranquilisers’, Paddy Power is no stranger to marketing infamy.

For its latest stunt, which purports to mock the quandary faced by migrants trying to reach the UK via Calais, the bookmakers might just have topped the lot in the tastelessness stakes (no word on the odds from Paddy).

If images are to be believed, French-bound lorry is currently in Dover carrying the slogan, “Immigrants, jump in the back! (but only if you’re good at sport)’. Also pasted onto the van are images of Somalia-born Mo Farah, Samoa-born Manu Tuilagi and Jamaica-born footballer Raheem Sterling – all of whom play their sports on an international level for England and Great Britain, and who we’re pretty sure won’t endorse the act.



Now, the fact we’re writing about this, not to mention showing the company’s famous green markings, means that the ‘crazy’ thinking ad execs have done their job. But with rising unrest and violence on the French coast, fuelled by increasing waves of mass immigration from Syria, Iraq and other war-torn countries in the Middle East hit hardest by ISIS, don’t be too surprised to hear a wave of criticism directed at Paddy Power.

Who knows, maybe the ad team will take the hoarding down.

Might want to keep the wagon though. They’re about to get a truckload of complaints…

[Via: The Guardian]


5 Ads the ASA found more offensive than this


Related

rexfeatures_3875788cq.jpg

5 Ads The ASA Found More Offensive Than The ‘Beach Body Ready’ Ads

Muhammad Ali 14

The Greatest Boxing Trash Talk Of All Time

Untitled-4.jpg

Scientology Is Advertising On UK Telly. More Questions Than Answers

Jack.jpg

Ex-Fifa Boss thinks The Onion is a legitimate source of news

oned.jpg

One Direction Have Made A Perfume Advert And It's Actually Alright

1.jpg

The top 10 England goals of all time

Comments

More

13 X-rated history facts you won't have learnt at school

Mozart once wrote a song called "Lick my Arse"

by Emily Reynolds
21 Jul 2017

The world has voted for its favourite colour

Get painting

by Emily Reynolds
21 Jul 2017

The five biggest turn-offs that ruin a date, according to singles

Keep a note

21 Jul 2017

Japan's First Lady did what anybody would do when meeting Trump

The greatest prank ever pulled

by Gary Ogden
21 Jul 2017

The 19 best-value places to head for a last-minute beach holiday

It's not too late

by Tom Victor
21 Jul 2017

The BBC has uploaded 40 hours of 'Planet Earth' footage

We all need this after a long week

by Emily Reynolds
21 Jul 2017

Should you be allowed time off for 'pet-ernity' leave?

Yet another reason you need a dog

by Gary Ogden
21 Jul 2017

Danny Wallace: mind games at the second-hand car dealership

Another life lesson from our award-winning columnist

20 Jul 2017

This is how many extra days you're working when you skip lunch

Ban the sad desk lunch!

by Emily Reynolds
20 Jul 2017

Tabasco's new Scorpion sauce is so hot it will melt your face off

Could you handle it?

by Carl Anka
20 Jul 2017