Having already stoked the flames of advertising watchdogs with cat-booting blind footballers, a depiction of the apostles gambling at The Last Supper and alternative social cleansing in the form of ‘chav tranquilisers’, Paddy Power is no stranger to marketing infamy.
For its latest stunt, which purports to mock the quandary faced by migrants trying to reach the UK via Calais, the bookmakers might just have topped the lot in the tastelessness stakes (no word on the odds from Paddy).
If images are to be believed, French-bound lorry is currently in Dover carrying the slogan, “Immigrants, jump in the back! (but only if you’re good at sport)’. Also pasted onto the van are images of Somalia-born Mo Farah, Samoa-born Manu Tuilagi and Jamaica-born footballer Raheem Sterling – all of whom play their sports on an international level for England and Great Britain, and who we’re pretty sure won’t endorse the act.
Now, the fact we’re writing about this, not to mention showing the company’s famous green markings, means that the ‘crazy’ thinking ad execs have done their job. But with rising unrest and violence on the French coast, fuelled by increasing waves of mass immigration from Syria, Iraq and other war-torn countries in the Middle East hit hardest by ISIS, don’t be too surprised to hear a wave of criticism directed at Paddy Power.
Who knows, maybe the ad team will take the hoarding down.
Might want to keep the wagon though. They’re about to get a truckload of complaints…
[Via: The Guardian]