Jump to Main ContentJump to Primary Navigation

GoPro's stunning 4K ad


Mundane. Trivial. Tedious. Unless you spend your days putting out forest fires with your tears or jumping monster trucks over volcanoes, the latest GoPro ad is going to reduce your life experience to a combination of these adjectives.

To help draw attention to their latest range of 4K cameras, the makers of the ever-popular 'extreme' photography and video equipment have filmed a four-minute long 4K montage of unparalleled epic experiences.

From free-climbing on icebergs to swimming with orcas, the short promo - titled The Adventure of Life in 4K - does a fine job of showing off the HERO4's video quality in a variety of environments. Heck, stick one on a spoon and it'll transform the mundane task of eating cereal into an extreme dining experience. Available in the flagship Black edition (£369.99, with filming specs of 4k in 30 frames per second) and Silver edition (£289.99, point-and-shoot simple), the new HERO4s will be available from GoPro from 5 October.

Before you set about watching the advert, be sure to click on the 'Settings' cog in the bottom right hand corner of the YouTube video and crank the quality up to 2160p 4K. And then go back to your boring, desk-bound existence.



Racing Driver Escapes Incredible Crash


First iPhone owner in Perth drops it on camera


Crazy Fishermen Try To Catch Giant Anaconda


The 15 Most Visually Stunning Films On Netflix


Smart iPhone camera case


Brutal Gladiator Football Canon ad



Danny Wallace on a case of mistaken identity at the supermarket

26 Oct 2016

There's an adult-sized version of the toy car we all had

Forget your Ferarris, this is where it's at

by Dave Fawbert
25 Oct 2016

Obama just obliterated Trump On Jimmy Kimmel's 'Mean Tweets'

The bewigged one just got served

by Joe Ellison
25 Oct 2016

Stephen King teased Donald Trump story and Twitter reacted wonderfully

We can't think of many scarier things than this man as President

by Tom Fordy
24 Oct 2016

This American listed everything we Brits do better than our US cousins

Including cheese, sarcasm and knowing which bit of your body to hit a ball with

by Tom Fordy
24 Oct 2016

Scientists claim they've solved the mystery of the Bermuda Triangle

About bloody time

by Tristan Cross
24 Oct 2016

The world's top male escort answered a bunch of insightful questions

Everything you've ever wanted to ask, answered in explicit detail. NSFW

24 Oct 2016

Obama just danced to Hotline Bling with Usher

Still officially the coolest President of all time

24 Oct 2016

Watch this huntsman spider kill a mouse and never sleep again

Of course it happened in Australia

by David Cornish
24 Oct 2016

The new bike lock that will literally makes thieves sick

The SkunkLock sprays a vomit-inducing chemical when cut

by Tom Fordy
21 Oct 2016