We're already imagining this to be like the WWE Royal Rumble, only with raspberries and cider. So that can only be a good thing.
Independent Swedish cider makers Kopparberg have announced the inaugural Raspberry Rumble - an 'interactive mash-up' of powder paint and fresh fruit - which will take place at London's Vibe Bar, on Brick Lane, this bank holiday Monday, 5th May from midday.
The event is happening to celebrate the relaunch of Kopparberg Raspberry and takes inspiration from the La Tomatina festival in Valencia and the global Hindu celebration Holi; attendees will be furnished with fresh raspberries and powder paint before being encouraged to use them however they fancy. DJs including Joey Negro will provide the soundtrack to the mayhem.
Simply email Kopparberg to apply to take part, with 30 lucky people being chosen at random from a ballot and notified by email.