Anyone who's used the internet for any reason in the past week will be aware of Joseph Kony's name.
A spectacularly successful campaign by the non-profit organisation Invisible Children sought to give the Ugandan war criminal a higher profile, in the hope that it might increase US involvement in his capture. Since the release of the video, Kony has trended on Twitter, gained the support of celebrities (including Rihanna and Oprah) and amassed an astonishing amount of views.
In fact, the video has become the most "viral" video of all time, with the campaign getting over 100 million views in just a week. The 30 minute mini-documentary has garnered 75.8 million views itself while video responses and subtitled versions have pushed the total to 112 million.
This makes it the fastest campaign to get to 100 million, beating out videos from Lady Gaga, Justin Bieber and Susan Boyle.
You can see the top contenders below:
You can also see the full Kony 2012 video below:
[via Visible Measures]