Films

Daniel Craig stars in Heineken’s brilliant new James Bond ad for Spectre

On her microbrewery’s secret service?

Sorry, we couldn't help it. While product placement can normally sully a film’s efforts to be taken seriously, in the case of Daniel Craig’s James Bond series and its ongoing big money deal with Heineken, we’re all for it.

In fact we’re such big fans of the commercials from Skyfall, which gave us extra snippets of action of Craig’s super sleuth, that we're falling over ourselves to tell you that The Chase is back, merging footage of classic Bond villains like  Nick Nack with the modern 007 in the build up to Spectre.

That it should remind us of Guy Ritchie’s camp and colourful recent spy romp Man From U.N.C.L.E speaks volume about its embrace of the vintage Bond canon.

For Heineken, James.

Spectre is in cinemas from 26 October