Jump to Main ContentJump to Primary Navigation
Top

Uber is trying to create a future where nobody owns cars

From 4pm today, UberPOOL will allow Londoners to share their cab journeys - cutting the cost of the controversial taxi company's already cheap rides.

At around 2am on Saturday morning, as the crowds stumble out of their office Christmas party, new friendships could be formed as punters desperately search for a free cab, uniting with other Uber users as they seek safe, cheap passage south of the river.

Fares will be split at the end of the ride via the app, ending the ritual stop-off at a cash point as someone realises their £3.20 probably won't be enough to cover them. It's up to the driver to find other passengers: if you nominate yourself for a 'pool' ride, you automatically save 25 per cent on the fare, even if the driver fails to find another passenger.

Pool

So confident is Uber in its new ride-sharing offering, that Jo Bertram - regional general manager of Uber's UK operation - has suggested it will end the age of car ownership.

"We believe UberPool can become a credible alternative to car ownership," she said in a statement.

"If you can press a button and get an affordable ride across town within minutes at any time of day or night, why bother to own a car at all? By getting more bums on previously empty seats this new service will help cut congestion and pollution in London."

When car ownership in the capital was reviewed in 2012, Transport for London reported that 54 per cent of London households owned a car - a figure that Uber is looking to chip away at with its new service.

But will it catch on? Will notoriously uncommunicative London commuters want to talk to a random, drunken stranger in the early hours of the weekend? Do any of those car owners actually use their vehicles at the peak hours in which Uber is proposing to cut congestion - or did they leave their car at home because they're out for a drink anyway?

We'll let you know at around 2am tomorrow morning. 

Related

uberheli1.jpg

You can now get an Uber helicopter

uber1.jpg

This trick lets you beat Uber's surge pricing

1.jpg

TFL Could Push Uber To Extinction With New 'Unfair' Regulations

1.jpg

Here Are The Songs London Uber Users Are Drunkenly Singing Along To

uber.jpg

Uber's self-driving car edges closer

peeple1.jpg

This Uber-style 'people-reviewing' app is the worst thing ever

Comments

More

Everything we know about the new Nokia 3310

The brick is back

by Matt Tate
24 Feb 2017

The not-at-all creepy future of Tinder, according to its boss

Dating meets Pokemon Go

by Matt Tate
24 Feb 2017

Instagram's latest update lets you group up to 10 photos in a post

This actually looks like a great new feature

by Matt Tate
22 Feb 2017

This might be the greatest Rocket League goal ever scored

They think it's all Rover

by Gary Ogden
20 Feb 2017

Crash Bandicoot: the greatest game I ever played

As its PS4 return is announced, one writer salutes one of the best platformers of them all

by Ryan Young
17 Feb 2017

TFL has been tracking you on the tube and the data is fascinating

Catnip for the tube heads

by Dave Fawbert
15 Feb 2017

20 Things You'll Only Understand If You Owned A Nokia 3310

14 Feb 2017

The Nokia 3310 is getting a relaunch (yes, really)

The return of the King

by Gary Ogden
14 Feb 2017

The new iPhone looks like it's going to have wireless charging

A huge move from Apple

by Dave Fawbert
13 Feb 2017

Things no one wants to hear on social media

We need to establish some house rules

by David Cornish
10 Feb 2017