Amazon isn't trying to replace the book. Which is sensible.
"Paper is still the golden standard for reading," vice president of industrial design at Amazon Devices Chris Green told ShortList.com at the unveiling of their new Kindle - the Oasis. "It always will be. Our aim is to get the Kindle as close to paper as possible."
At 3.4mm along its thinnest point, the Kindle Oasis isn't quite in the realms of good ol' paper yet - but it's easily Amazon's most accomplished e-reader to date.
Here's what we thought of the Oasis from our brief hands on.