Jump to Main ContentJump to Primary Navigation
Top

Birmingham's New Grooming Range Set To Go National

Gruhme Website Top Picture (Low Res 2) (JPEG).jpg

If the press are to be believed (and to be fair they have the Office Of National Statistics on their side) there's a steep increase in the number people leaving London and moving to Birmingham. The city is booming and forming part of that movement is Brum's first grooming range: Gruhme (pronounced "Groom"). 

The creation of a former lawyer, Rob Hallmark, who lost the taste for the courtroom and went headlong into the fragrance industry, the eau de toilette started with a cult following (we guess everyone has to start with a cult following, right?) but has grown into a widely worn and admired product throughout the West Midlands. 

Unfortunately smell-o-vision still hasn't been invented, so we'll have to describe the product using the archaic method of words. Gruhme has top notes of lemon, lavender and bergamot sitting on a base of patchouli, cedar and petitgrain. Means nothing to you, right? Trust us, it's superb. And the world is awash with London fragrances, so maybe wear something a little different?

Gruhme have plans to launch a heavier evening fragrance, right before world domination. Keep an eye on them.

www.Gruhme.co.uk

 

Related

armanihero.jpg

New Armani Scent

shaving.jpg

A Guide To Avoiding Shaving Mistakes

ds.jpg

Selfridges Birmingham Comes Out Guns Blazing

Grooming.jpg

The 7 Best Male Grooming Products To Use Overnight

beard1.jpg

A guide to beard maintenance

Comments

More

What to do when you’re going bald

We round up the best ways to deal with hair loss

by Jamie Carson
17 Oct 2016

New 3D printing technology could cure baldness

What a time to be alive...and bald

by Jamie Carson
10 Oct 2016

Winter's about to destroy your skin, here's how you can stop it

A guide to essential men's grooming that'll fight the cold

by Jamie Carson
04 Oct 2016

13 brilliant tattoos of Tim Burton movies

Dark Shadows not included, because that was garbage

by Jamie Carson
30 Sep 2016

Here's what your barber secretly thinks about you

We asked some (anonymous) hairdressers just what they think of you

by Jamie Carson
28 Sep 2016

15 famous faces with and without beards

It's official, beards do make you look better - and here's proof

by Jamie Carson
26 Sep 2016

12 hair care tips you need to know

The simple daily mistakes that could be damaging your barnet

20 Sep 2016

Meet the celebrity tattooist who sets his work on fire

We sit down with Scott Campbell to discuss his anarchic life of tattooing

by Jamie Carson
16 Sep 2016

Beards officially make you sexier, says science

Just make sure you wipe the cereal milk from it in the morning

by Jamie Carson
14 Sep 2016

Are you making any of these common grooming mistakes?

Ensure you're not falling victim to any of these schoolboy errors

by Paddy Maddison
13 Sep 2016