When character posters first began, they were only used for big blockbusters and they only focused on the marketable leads.
But times have changed and they're now being recklessly brought out for every other movie released and everyone including that extra in that scene with all the extras has his own poster.
When Skyfall was released, we saw everyone from Daniel Craig to Javier Bardem to, yes, Judi Dench get their own and now, as the Blu-ray is about to hit, they've unveiled an unseen character poster.
Albert Finney's rifle-toting gamekeeper has finally got his time in the spotlight.
Skyfall will be released on Blu-ray and DVD on February 18th