Who is the sexiest man in Britain?
Tom Hiddleston? Tom Hardy? Jeremy Corbyn (it's all in the eyes).
If you give it a Google, you'll find one name crops up a lot: Tom Church.
He's not a film star, nor has he graced the touchlines of any famed sporting teams - he's a British suit tailor, founder of London Startups and author of the blog TomChurch.co.uk.
Following an exchange with his girlfriend over who she thought the sexiest man in Britain was, Church embarked on a digital adventure to become that sexiest man. Here's how he fooled Google.