Jump to Main ContentJump to Primary Navigation

Oculus Rift founder admits they messed up when they said it would only cost £240


The dawn of 2016's VR revolution finally has its first price tag. A V expensive one.

Facebook-owned Oculus Rift took to the gadget-filled halls of the Consumer Electronics Show to announce that its first consumer-ready headset was ready for pre-order. The price tag?

$599.99 (£410), tax not included.

For virtual reality fans in the UK, it's even more costly: the Oculus order page adjusts the price to £499. And that's before you start pricing up the costs of upgrading your computer to the required minimum specifications.


For that princely sum, you'll get the Oculus Rift headset, remote, sensor and Xbox One controller (the Oculus Touch controller will be shipping later this year), in addition to game launch titles EVE: Valkyrie and Lucky’s Tale - all shipping on 28 March. 

While fresh technology often wields a high price tag, many expectant fans have been dismayed at the $599/£499 valuation after Oculus' founder Palmer Luckey gave a now-misleading "ballpark" figure of $350 (£240).

Luckey engaged in a lengthy Reddit 'Ask Me Anything' session to address concerns, apologising for the previous figure.

"I handled the messaging poorly," wrote Luckey. "Earlier last year, we started officially messaging that the Rift+Recommended spec PC would cost roughly $1,500. That was around the time we committed to the path of prioritizing quality over cost, trying to make the best VR headset possible with current technology. Many outlets picked the story up as “Rift will cost $1,500!”, which was honestly a good thing."

After Luckey became frustrated that the $1,500 price tag was being attached to the headset alone - without the context of computer costs - he suggested that $350 would be a more likely price to compare it to. Which it wasn't. 



"To be perfectly honest, our biggest failing was assuming we had been clear enough about setting expectations," he continued - emphasising that the high price tag hasn't been chosen to return massive profits. Rival VR offerings from PlayStation and HTC are yet to be announced.

Will you be splashing out for an Oculus Rift? Let us know below.



Twitter boss hints at changing the 140-character limit


You're going to be able to buy a real hoverboard this year


The 20 greatest PlayStation 2 games of all time


A real-life Mario Kart track is coming and yes, it looks amazing

It's BYOB (bring your own bananas)

by Tom Victor
17 Aug 2017

'The Sims' is not escapism, it's the saddest game ever made

Want an escape from real life? Do anything but reinstall The Sims

by Tristan Cross
29 Jul 2017

Man runs Football Manager for 1000 years and insane things happened

The future of football is a weird, wonderful place

by Dave Fawbert
18 Jul 2017

Mario Kart VR is a real thing and it looks ridiculously fun

Imagine Rainbow Road

by Matt Tate
14 Jul 2017

People are freaking out over this totally stupid Super Mario puzzle

Who invented this?!

by Alex Finnis
14 Jul 2017

I went in search of the last trainers still hooked on Pokémon Go

Can the app still draw mass crowds one year on, or is it all just Pokemon G(h)o-st towns now?

by Hussein Kesvani
06 Jul 2017

The Crash Bandicoot remaster is a time machine to your childhood

Was it always this hard?!

by Matt Tate
05 Jul 2017

This little easter egg about Mario's appearance is really satisfying

This can't be a coincidence

by Alex Finnis
27 Jun 2017

How well do you remember the 'Crash Bandicoot' games?

Wind back that clock to happier times

by Matt Tate
21 Jun 2017

There is a Theresa May fields of wheat game and it's pretty naughty

It's also really addictive

by Matt Tate
21 Jun 2017