Ironically ugly Christmas jumpers have surpassed their use for just Christmas Day, now a winter wardrobe staple for at least the entirety of December.
Which means the token one you bought for last year's office party won't cut it. Wear it too many times and it's not ironic anymore.
Set to be a staple in every man's festive armoury are these DC Comic sweaters, where the Bat-Signal gets icy and Superman dons Santa's hat.
Because you know what Christmas needs? Superheroes.