Howl’s Moving Castlemaine. The Wind Riesling. Spirits Away.
Sorry, we’re not drunk (not yet, anyway), we're trying to imagine what it would be like if the sumptuous animated blockbusters of Japan’s Studio Ghibli would be like if they were ever to collide with the marketing ads of booze. And it's not as far-off a prospect as you might think…
One of the studio’s long-time animators, Yoshiharu Sato, has just finished a brilliant new ad for Satsuma Shieranami (a popular brand of traditional barley and sweet potato liquor Shōchū), bearing the same dream-like hallmarks, superb visuals and drama-upping focusing techniques of the studio’s biggest hits - drinks advertisers over here could learn a thing or two.
The general gist is that a man gets a sweeping sense of nostalgia when he goes to a liquor store, finding a glass like his father’s one and being reminded of a shrine his father had to a potato god (definitely Ghibli) – okay so he might be drunk, but then it is 25 per cent alcohol.
With mastermind Hayao Miyazaki recently announcing his retirement, and with it the hiatus of Studio Ghibli, this advert is just the tonic we need right now.