This is a Sherpa, a Russian-made all terrain super truck. And they really do mean all terrain.
Those 1.6-metre-high tyres are capable of bombing over rocks, sand, Eastern European homes and even water.
Seriously. Just watch the video.
Based on the designs of Aleksei Garagashian (we've not heard of him either), the basic model of the Sherpa is available for 3.85 million Rubles (£33,750) - which buys you an all terrain vehicle armed with a 58 liter fuel tank, durable polymeric paint job, seatbelts and "handbrake".
With a top speed of 45kmph (a little under 30mph), you it won't get you to the shops in a hurry, but dammit it'll get you there come hell or high water. Literally.
You'll wish you'd put an order in come the apocalypse.