"Driver, take me to the airport please. Terminal three. Driver? Oh..."
It's happening. The automated revolution that Uber has been dreaming of ever since Travis Kalanick and Garrett Camp launched their disruptive cab hailing app in 2010.
Uber has announced (via Bloomberg) that its first self-driving cars will hit the streets of Pittsburgh, Pennsylvania, within a fortnight.
How will it work?
You'll have company
Self-driving cabs are only the start
In addition to it's autonomous cab fleet, Uber has announced the purchase of the self-driving lorry company Otto. It intends to provide self-driving technology to compete in the haulage industry, allowing drivers to take a break while a computer system takes over for long motorway stints - but don't be surprised if the driver could eventually be replaced altogether.
What's next? Uber busses? Uber planes? Uber segways that carry us along pavements? So long as the prices are cheap...