The complexities of the UK's EU Referendum are numerous. There's the economic angle, the legislative, immigration, taxation, movement of labour - big, heavy stuff.
The best way to get Millennials to take an interest in this political colossus? Get them to swipe through the issues on Tinder.
In order to nudge more 18-34 year-olds toward participating in the referendum (which is on 23 June, with final registration to vote due 7 June, but you knew that), the dating app has partnered with non-profit group Bite The Ballot to create 'Swipe the Vote UK'.
When firing up Tinder, UK users will have the option to participate in a true or false swipe survey: you'll be presented with a series of statements concerning the EU and the UK's involvement in it, usually concerning the most highly debated issues of the EU Referendum. If you think it's a true fact, you swipe right. A load of hogwash, swipe left.
Once you've completed the survey, you'll be able to share your score on social media - that place where people are bound to take a balanced, calm approach to discussing your political leanings.
While this is the first time Tinder has put a political spin on its app in the UK, a similar system called 'Swipe the Vote' was launched in the US to help users identify the presidential candidate that they were most aligned with and encouraged them to register to vote.
Get swiping. We promise you won't end up with a date with Cameron. No one wants that.