Tinder recently came under fire in a fairly lengthy Vanity Fair article that provided a scathing assessment of the dating app's rise to power and subsequent transformation of the relationship landscape.
Not very nice if you work for Tinder, however, most social media or public relation teams would bite their lip, mutter their response and hope that the mention of their service in a high profile publication might bring new users to their door out of curiosity.
What most people wouldn't do is start smashing your fists into a keyboard like a pubescent child, rattling off stats and sarcastic remarks in an attempt to save face.
Which is exactly what Twitter did...
Ooh, a 'factual' conversation - implying that Sales' piece didn't use facts. BURN.
Erm... that's not exactly a factual conversation, Tinder.
Stop it Tinder. Stop.
The Tinder Generation is real. Our users are creating it. But it’s not at all what you portray it to be.— Tinder (@Tinder) August 11, 2015
Tinder creates experiences. We create connections that otherwise never would have been made. 8 billion of them to date, in fact.— Tinder (@Tinder) August 11, 2015
Tinder users are on Tinder to meet people for all kinds of reasons. Sure, some of them — men and women — want to hook up.— Tinder (@Tinder) August 11, 2015
Just like in real life. And in the many years that existed before Tinder.— Tinder (@Tinder) August 11, 2015
The rant continues, for another dozen or so career-ending Tweets.
If you want to try to tear us down with one-sided journalism, well, that’s your prerogative.— Tinder (@Tinder) August 11, 2015
You could have talked about how everyone on Tinder is authenticated through Facebook. And how we show users the friends they have in common.— Tinder (@Tinder) August 11, 2015
Or you could have talked about how everyone on Tinder is on an equal playing field.— Tinder (@Tinder) August 11, 2015
Users can’t message each other unless BOTH people are interested in one another.— Tinder (@Tinder) August 11, 2015
Instead, your article took an incredibly biased view, which is disappointing.— Tinder (@Tinder) August 11, 2015
Yep. It was that weird. And we even skipped a few.
Word is yet to arrive as to who was managing the Tinder Twitter account during this vomit of anger, but we can only assume they'll be receiving a severe dressing down in the next few days. Unless this is what everyone within Tinder is like... in which case, we can understand why they might need help finding dates.