A couple of hundred? A few thousand?
While you might be harbouring a decent collection of Instagram followers, we doubt you can rival the army assembled by Demy De Zeeuw.
Zeeuw runs 433 - a hugely popular footballing account with some eight million followers. To demonstrate the power of this social reach, Zeeuw posted an image to his legions - and left the push notifications turned on.
While the rest of us mortals might garner a few feel-good "likes" across the day, Zeeuw's iPhone proceeds to... well, it gets a touch busy.
It must be a killer on battery life...