It's an IT issue anyone who has so much as glanced at a Windows PC will have encountered: the dreaded blue screen of death.
It's the white flag of the PC world, the death rattle of the laptop, cured only by the resuscitative powers of "turning it off and back on again".
We're used to seeing it on our desktop PC, prompting some equally blue language as we begin to contemplate how much work we've just lost - but Blake Sibbitt has spotted the mother of all blue screen moments.
A large advertising display at a mall in Pattaya, Thailand, appears to have given up. It doesn't know what to do. It needs someone to turn it off and back on again, hopefully with a keyboard that's also the size of a building.
That, or it's a piece of contemporary art that neatly encapsulates the year of 2016 so far; things aren't working - how about we just turn it off and don't bother turning it back on again yeah?