There are two options available to governments when it comes to making public awareness campaigns.
You either go hard - along the lines of the Think! road safety ads in the UK that are so hard hitting they make you stop watching TV to call all your family and tell them you love them - or you go funny.
For its latest campaign about the risks of texting while driving (just don't do it), New Zealand's transport agency has taken the latter route. And it's amazing.
Warning: This advert will cause you to sing Lionel Richie's Hello for the remainder of your day