Twitter really wants to play video games with you. It wants to be your best bloody mate when it comes to evenings in with a controller and headset.
In December 2015, Twitter announced that it was eager to crack gaming - part of a wider plan formed in response to dipping 'new user' numbers and struggling revenues.
The social media group had poached gaming sponsored_longform specialist Rodrigo Velloso from YouTube, in a bid to "forge relationships with everyone in the gaming community". Yesterday, their master plan kicked into action.
From its brief life of tweeting (less than 24 hours), @TwitterGaming has largely consisted of brandter - the process by which social media managers take on the persona of their brand in Tweets and communication. Think of it as the ultimate form of capitalist role play.
PlayStation France is on board (because they're desperate for people to start using that 'Share' button they slapped on the new PS4 controller).
The World of Warcraft account got into the swing of things with... we're not altogether sure.
Even YouTube Gaming looked to throw in their support.
And... well, that's pretty much it so far. It's an account that pools together those gaming accounts you already followed in a bid to create... conversations?
Or, as Twitter put it in an official release: "Whether folks are discovering a new game, tweeting at a gaming personality, keeping up with gaming news or following their favorite esport, we want to make it easy for gaming fans to find and join the most vibrant conversations about games."
Give them a follow. We await with interest (and mild confusion) as to what they'll do next.