Despite receiving some 15 million downloads in the space of week, toppling the likes of Twitter and Facebook for user engagement, Pokémon GO isn't the most intuitive of app experiences.
Martin is just a normal guy, a chap keen to understand the zeitgeist of the summer, a man for whom the words 'augmented reality' hold little to know meaning.
This is Martin's story.
An astute question: how does one play Pokémon GO?
To be fair, the instructions were quite vague
His heart was in the right place
He's not faking it - just as well he didn't throw his tablet
Don't do what Martin did. Read this instead.